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Saturday, 28 January 2017

How to Get a Canadian TB Contest in 4 Easy Steps


How many of my fellow Geocachers are also tired of “residents of the USA only” Geocaching trackable promotions? Well, I’ve tried the route of complaining until I’m blue in the face and that didn’t work. But here’s an idea that will.

If all of us follow these four simple steps, we’ll get the attention of Canadian outdoors & activity retailers and soon have our very own Canadian Geocaching Trackable promotion

An important point to understand is that it is not Geocaching.com who decides where a trackable promotion will be active - that decision is primarily made by the marketing (and legal?) teams from the company sponsoring the promotion. So let's motivate some marketing teams to get on board with this!


  1. Share the Message on Facebook and Twitter


Sample Twitter Messages:
Hey @MEC want a deep reach to 30k #Canadian #outdoor enthusiasts? Try a #geocaching TB promotion! https://www.geocaching.com/promotions/

@CanadianTire DYK there’s 30,000 active #outdoor enthusiasts across #Canada you could get to promote your message? https://www.geocaching.com/promotions/


Sample Facebook Messages:
There’s a huge marketing success secret that @TimHortons doesn’t know! Like and share if you agree they could get 30,000 Canadians passionately sharing their message if they launched a #Geocaching Trackable promotion! https://www.geocaching.com/promotions/

Like and share if you think @CanadianTire should launch a #Canadian #Geocaching trackable promotion for us 30,000+ awesome Canuck geocachers, eh! https://www.geocaching.com/promotions/


2. Make Sure to Attach a Picture

It’s a proven fact that photos add “stickiness” to tweets and posts, and attract more attention. Check through this post for some pictures you can use, but don’t let me limit your awesome creativity!



3.  Support Each Other!

If you see one of these posts or tweets from a fellow Geocacher, make sure to like, repost, retweet, etc. the message. The more activity these messages have the more the target companies will pay attention.

4. Share Your Awesome Ideas


I KNOW you’re smarter than I am, so if you can think of other companies we could all be targeting these messages to, share your ideas with all of us Canadian Geocachers by using the hashtags #Geocaching and #TrackableCanada on Twitter, and posting to Facebook groups like You Might be a Geocacher if…and the other various Geocaching online groups.


The more of us that get active posting these messages, and the more likely sponsors we target, the better our odds of getting a CANADIAN trackable promotion launched!


2 comments:

  1. Just came across this post, it is a good idea. You can submit product requests on MEC's site, I've asked them to either carry TBs or make a MEC trackable.

    ReplyDelete
    Replies
    1. Thanks for your feedback - great actions to take!

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